Cinema Sud, starting its worldwide tour with the screening of the documentary Détour De Seta at the Tribeca Film Festival in New York, has been organized by the Italian Ministry of Foreign Affairs in collaboration with AIP-FilmItalia. It is an initiative supported by the funds of the programme Italia Internazionale, managed by the Directorate General for European Integration of the Italian Ministry of Foreign Affairs to support the internationalization process of southern Italian regions (Apulia, Basilicata, Calabria, Campania, Sardinia and Sicily). Cinema Sud is carried out through the widespread activation of the diplomatic-consular network and the Institutes of Culture on the part of the Directorate General for Cultural Promotion and Cooperation.

In accordance with the six southern Italian regions, some films were selected because they were considered particularly significant not only for the promotion of southern Italian territory but also for their innovative contents and the wide range of cultural themes they dwell on.

Cinema Sud sets itself two goals: firstly, the enhancement of southern Italian territory and culture by showing very impressive images also portraying modernity and the changes occurred recently in Italy and in its South, in particular; secondly, the enhancement of Italian Cinema and of a generation of young authors from the South, who have been able to rediscover the new South in recent years, together with its traditions and millenary culture.